Booking.com recently notified accommodation partners that they will no longer provide us with the email addresses of our guests.
Emails will be masked so that correspondence between the hostel and the guest is only possible through Booking’s own extranet.
According to President and COO Gillian Tans’ letter, one of the biggest challenges currently facing the e-commerce industry is the ever-evolving threat posed by online criminals attempting to access and exploit the personal data of both individuals and companies. "Because of the digital nature of our business, we are obliged to constantly innovate in order to protect you and our customers. As we continue to evaluate and enhance the security of our platform, we always do our utmost to create seamless, easy-to-use solutions for both partners and consumers. As part of our ongoing efforts to update the measures already in place, we would like to highlight two features we are releasing to facilitate even more secure and convenient communication with your Booking.com guests," said Gillian Tans. He also added:
Anonymous email addresses
As of this week, guest email addresses will be made anonymous in order to provide an extra level of security. Your email address will also be protected in the same way. You can continue to send and receive emails to guests as you normally would. The only difference is that your identity, as well as that of your guests, will be additionally protected.
Direct communication with guests via your Extranet
Your Extranet is the most secure environment for you to communicate directly with guests. We’ve added visible alerts on your homepage, and have enabled you to quickly respond and/or proactively send messages to guests anywhere their booking information shows up. All you have to do is select the individual reservation, and respond or send your message. A convenient click of a button is all it takes.
Here are some additional tips to keep your business safe and secure online:
Thank you for your partnership, and for joining us in our mission to create a safe environment for you and our joint customers!