Last week Facebook was full of notes like “Who is your true soulmate?” Serious people allowed Captain Quizz to get into their private account in order to find out who their true soulmate is.
This is not the first or even the tenth application that is tracking you. Two common features: app asks for access to your personal data (you provide it yourself), and users spread this app through the network.
Someone, who is interested in data gathering, creates an app and then asks Facebook to announce and release it (of course they have to pay, but Zuckerberg won’t write about it in his press release). By the way is it needed? Security experts are writing long articles that social networks are controlled by the intelligence services, and Big Brother is always watching you. We are being watched, but not by intelligence agencies only.
An average person likes shopping. The information on how to persuade customers to make purchases is extremely important. Nowadays there isn’t any problem to make whatever. Everything can be done in China for a penny, from gadgets for 10 or 20 dollars to cars for one thousand dollars. The question is how to sell it for the most expensive price.
The application does everything you asked: it provides you with results of your true soulmate. The real work of the app is far more serious: it must figure out how to manipulate your mind when you're making a purchasing decision. The app will formalize the information and send it to marketers who are the real owners and creators of the app. They will analyze your friend list, photos, posts, likes, and many other things.
You will be offered advertising on the web and it won’t be similar to others. Then you will become a part of focus group for the development of another market trend. But so far you are having fun and enjoying the results you are getting from the app.