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5 Feb 2015

Facebook broadens tracking horizons

Facebook has made users sign up for a new privacy policy that allows it to track users everywhere on the Internet even when they are not on Facebook. This is really bad news for internet security and privacy lovers.

Facebook has just updated its privacy policy which allows Facebook to track you, the Facebook user activity even after you have left Facebook website to surf other pages. And more over you have already agreed to it without knowing it.

Facebook’s policy allows it to gather data about you, from across the internet. And in addition to the normal data it generally gathers when you post something or add friends to your network. Moreover, the new privacy policy has such provisions that, Facebook now pass this information with its subsidiaries like WhatsApp and Instagram. Facebook management says that the new policy will help it tabulate data which can be used to serve precision adverts to the users and avoid serving unwanted information to them.

The saving grace is that you can opt out for some parts of the new policy by customising privacy settings. You can visit Facebook website settings page here and opt out of advertising that is shown on third party sites or is selected by comparing you with your friends. If you want to opt out of Facebook tracking your use when you are not on Facebook, you can opt out by visiting individual pages listed in the privacy settings page for respective countries.

Readers may not know that Facebook had already announced the new privacy policy last November but it is being implemented from Friday. You may be surprised as to why Facebook did not notify you, but it so happens that you are deemed to have agreed to the new policy once you log into Facebook. Facebook says that users can do so even from their mobile and tablet screens and the settings will be treated as same across the board.

Social networks continue tracking you. New research suggests that a computer model is a better judge of an individual’s personality than those closest to them. The judgment is based on an analysis of what people “like” on Facebook.

Tags:
Facebook surveillance
Source:
TechWorm
2420
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Axarhöfði 14,
110 Reykjavik, Iceland

Iceland - 2015