The saving grace is that you can opt out for some parts of the new policy by customising privacy settings. You can visit Facebook website settings page here and opt out of advertising that is shown on third party sites or is selected by comparing you with your friends. If you want to opt out of Facebook tracking your use when you are not on Facebook, you can opt out by visiting individual pages listed in the privacy settings page for respective countries.
Social networks continue tracking you. New research suggests that a computer model is a better judge of an individual’s personality than those closest to them. The judgment is based on an analysis of what people “like” on Facebook.