Imagine attending a stand-up comedy show where entrance to the club is free but you are told that you will be charged a specific price per laugh. The more you laugh, the more you pay. If you don’t laugh, you don’t pay. Exactly that type of “pay-per-laugh” business model is being tested at a comedy club in Barcelona.
What makes this pay-per-laugh model possible is facial recognition software loaded onto tablets that are attached to the backs of seats in the theater. This facial recognition technology can detect each and every laugh and then charge people. For now, this innovative pay-per-laugh model appears to be a winner for Spanish comedians.
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