Adblock, a popular extension for blocking advertising, was quietly sold. The extension displayed a popup on October 1 saying that it is now allowing EyeO’s acceptable advertising — which allows advertisers to buy their way onto the whitelist — through the filter.
Buried in the bottom of that message, however, was a more notable change: Adblock has been sold. What’s strange is that the company won’t disclose who it’s been sold to, why it was sold, or how much it was sold for. For the extension’s claimed 40 million users this raises an interesting question: Can the extension continue to be trusted if the new proprietor is entirely anonymous?Read more
I have a confession to make as an internet writer: I block ads. It’s not a habit I formed recently – I have pretty much blocked ads my entire life, in every medium that I can.