Online advertising is a tough business, as only half of the display ads are actually seen – if you even take the definition of half the ad pixels in sight for one second. But guess what? It gets lots worse.
According to a new research marketers have a billion-dollar bot problem. Nearly one-fourth of all video ads are served to bots, while some display ads are bot-infected. Global advertisers could lose a lot of money to bots in 2015, if current fraud rates continue. That means all the advertisers are wasting money on robotic audience share. It's not just the open ad exchanges that have a bot problem; the report also notes that premium publishers can be infected as well.
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