Jawbone wants to become a part of the workday. The company's new service, UP for Groups, will sell discounted fitness trackers to corporate customers who buy in bulk and subscribe to a monitoring service that aggregates data from all the devices.

The target: employers who think nudging their workers toward healthier habits is worth the investment. Jawbone already has been circling the workplace market, and some companies have adopted its bracelets as a way to encourage employees to walk more. But it wasn't until this fall, with the release of Jawbone's cheapest tracking device, that there was an inexpensive option for larger orders.