Jawbone wants to become a part of the workday. The company's new service, UP for Groups, will sell discounted fitness trackers to corporate customers who buy in bulk and subscribe to a monitoring service that aggregates data from all the devices.
The target: employers who think nudging their workers toward healthier habits is worth the investment. Jawbone already has been circling the workplace market, and some companies have adopted its bracelets as a way to encourage employees to walk more. But it wasn't until this fall, with the release of Jawbone's cheapest tracking device, that there was an inexpensive option for larger orders.Read more
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