Google is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people's Internet browsing activity for marketing purposes.
Google, the world's largest Internet search company, is considering a major change in how online browsing activity is tracked, a move that could shake up the $120 billion digital advertising industry. Google, which accounts for about a third of worldwide online ad revenue, is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people's Internet browsing activity for marketing purposes, according to a person familiar with the plan.Read more
The US intelligence agency NSA has been taking advantage of the smartphone boom. It has developed the ability to hack into iPhones, android devices and even the BlackBerry, previously believed to be particularly secure.
Michael Hayden has an interesting story to tell about the iPhone. He and his wife were in an Apple store in Virginia, Hayden, the former head of the NSA, said at a conference in Washington recently. A salesman approached and raved about the iPhone, saying that there were already "400,000 apps" for the device. Hayden, amused, turned to his wife and quietly asked: "This kid doesn't know who I am, does he? Four-hundred-thousand apps means 400,000 possibilities for attacks."Read more
Apple has patented a piece of technology which would allow government and police to block transmission of information, including video and photographs, from any public gathering or venue they deem “sensitive”, and “protected from externalities.”
In other words, these powers will have control over what can and cannot be documented on wireless devices during any public event. And while the company says the affected sites are to be mostly cinemas, theaters, concert grounds and similar locations, Apple Inc. also says “covert police or government operations may require complete ‘blackout’ conditions.”Read more
The National Security Agency and the FBI are tapping directly into the central servers of nine leading U.S. Internet companies, extracting audio and video chats, photographs, e-mails, documents, and connection logs that enable analysts to track foreign targets, according to a top-secret document obtained by The Washington Post.
The program, code-named PRISM, has not been made public until now. It may be the first of its kind.
The NSA prides itself on stealing secrets and breaking codes, and it is accustomed to corporate partnerships that help it divert data traffic or sidestep barriers.Read more